Why is this free? What's the catch?

No catch. About 1 in 8 contractors who watch the audit decide to work with me. That's enough — I don't need to convert everyone. I'd rather give 7 people a useful audit they implement themselves than push hard on 1 person who isn't ready.

I've worked with an agency before and got burned. How are you different?

Three things. (1) I work with 4-5 contractors max — your account is not one of 50 in someone's portfolio. (2) I run the campaigns myself. There's no junior account manager you've never met touching your account. (3) I've spent 10 years on paid ads specifically. Most 'home services marketing agencies' are 2-3 person shops that pivoted into the niche last year because they saw the demand.

My company is small (under $2M revenue). Is this for me?

Yes — actually, you're often my ideal client. Companies under $5M revenue are typically underserved by big agencies who want $10K+/month retainers and won't return your calls under that threshold. I work with contractors doing $500K-$10M in annual revenue.

I'm doing $5M+ revenue. Are you experienced enough?

Probably yes. I've worked with brands spending $100K+/month on paid acquisition. The mechanics don't change much above $50K monthly ad spend — what changes is operational complexity, creative production volume, and reporting cadence. Happy to handle all of it.

I don't run any ads currently. Can you still audit me?

Yes. I'll audit your website, lead funnel, and the landscape of competitor ads in your geo. I'll show you the structure I'd build from zero. Honestly, starting fresh is often easier than fixing broken accounts with bad data history.

How long until I see results if we work together?

Realistic answer: meaningful traction in 30-45 days, optimized performance in 60-90 days. Anyone promising '100 leads in week 1' is lying. Lead quality takes time to dial in — and quality matters more than volume in your business.

What if I'm in a different state?

Right now I'm only taking on contractors in NC, SC, and parts of Virginia and Georgia. I focus on the Southeast because the homeowner dynamics, weather patterns, and incentive landscapes are similar. If you're elsewhere, I'm not the right fit.

What verticals and regions do you work with?

Verticals: residential solar, roofing, windows & doors, HVAC, and high-ticket remodeling ($30K+ projects). I don't work with lawn care, pest control, cleaning services, or general handyman businesses — different lead dynamics, different economics. Regions: primary focus on the Southeast — North Carolina, South Carolina, Virginia, Georgia, Tennessee. I take on contractors in other U.S. states selectively when the fit is right.

3 spots left for June

See Exactly Where to Start (or Fix) Your Solar & Home Improvement Ads — Free

Whether you're already running ads on Meta and Google or thinking about starting, I'll record you a personalized 20-minute video showing exactly what to do next. If you're running ads — what's leaking budget and how to fix it. If you're not — how I'd build your lead engine from zero. No sales call required.

Engineer turned performance marketer. 10+ years running paid ads. Now focused on solar, roofing, windows, and HVAC contractors.

10+

years running paid ads

35+

businesses helped

40-60%

CPL reduction (typical)

Audit delivered in 48 hours. No spam. No obligations.

You've probably tried these.
They didn't work.

Shared lead vendors

You're paying $80-200 per "lead" from EnergySage, HomeAdvisor, Modernize, or Angi — same lead sold to 4 other contractors. Your team chases tire-kickers. Conversion to install: 5-10% if you're lucky. The math stopped working in 2023.

Generic marketing agencies

They run your Facebook ads alongside dentists, lawyers, and pest control companies. Same template, different logo. They've never spec'd a solar system or a roof. Your account manager changed three times this year.

DIY Facebook & Google Ads

You boosted a few posts. Got 50 leads from people in Pakistan and Bangladesh. Tried Google Ads and burned $2K on "solar near me" with nothing to show. Concluded "paid ads don't work for us." They do. Just not how you tried it.

"Marketing experts" who don't understand your trade

You hired someone who runs ads for dentists and personal trainers and HVAC and pest control. They don't know what kW means. They confuse SEER with SEO. Their "solar campaign" is a recycled HVAC template with the images swapped. You can't get good results with people who don't understand what you actually sell.

No sales call required. Audit delivered in 48 hours.

I'm not another agency.
Here's why that matters.

My name is Pilbak Robert, I'm a 33 years old structural engineer by training. I picked marketing because I was always more interested in sales and numbers than in load calculations — but the engineer's mindset never left. Numbers have to make sense to me. That's why I run performance marketing with no bullshit: no vanity metrics, no "brand awareness" reports that don't tie to revenue, no fluff. If we can't trace a dollar in to dollars out, I'm not interested.

I've spent the last 10+ years running paid acquisition — Meta, Google, TikTok, the lot. E-commerce, B2B SaaS, lead generation. Budgets from $1K to $100K+ monthly ad spend. The engineering background turned out to be an unfair advantage in this industry: I think in systems, not campaigns. I build lead engines, not "ad campaigns."

I focus on residential solar, roofing, windows, and HVAC contractors. Primary market: the Southeast (Carolinas, Virginia, Georgia, Tennessee). I take on out-of-region clients selectively when there's a strong fit — the lead gen mechanics translate well across the U.S. for these verticals. What doesn't translate is generic agency thinking. The engineering background helps here too: I actually understand what you sell. I can talk through PV system economics, roof load calculations, R-values, and HVAC tonnage without faking it. That's not most marketers.

I'm based in Europe, working U.S. East Coast hours. That's a deliberate choice — it lets me run a focused, low-overhead practice instead of a 40-person agency. Here's what that means for you in practice: you get a senior operator who's spent a decade running ads, working hands-on with your account every week, at roughly half what a comparable U.S. agency charges for the same scope. Not because I'm cheap — because I'm not paying for a fancy Manhattan office, three layers of account managers, and a sales team that hands you off to a junior the day you sign.

I take on 4-5 contractors at a time. Maximum. And I'm picky about who. I work with owners who treat marketing as an investment, not a cost — people who'll actually answer my Slack messages, send me the numbers I ask for, and care about results. If marketing is something you want to "set and forget" while you focus on operations, I'm not the right fit. The clients who get great results from me are the ones who stay engaged. Period.

I don't do "branding," I don't do TikTok dance ads, I don't run social media accounts. I do one thing: build paid acquisition systems that generate exclusive, high-intent homeowner leads at predictable cost. That's it.

Boundaries

What I Won't Do

Trust is built faster by what you refuse than what you promise.

I won't promise specific lead numbers in your first 30 days.

Paid acquisition needs 60-90 days to optimize. Anyone promising week-1 results is selling fiction.

I won't lock you into 12-month contracts.

3-month minimum, then month-to-month. If I'm not delivering, you should be able to leave without penalty.

I won't run "brand awareness" campaigns.

Every dollar must trace to leads, calls, or installs. If we can't measure it, we don't run it.

I won't take more than 5 clients at once.

This is a hard cap. When I'm full, I'm full. Quality over quantity isn't a slogan — it's the business model.

What you'll get in your free
personalized video audit

Where your ad budget is leaking

I'll review your current Meta and Google ads (or what you've tried before). I'll show you the 3 biggest budget leaks — usually targeting issues, weak creative, or attribution problems that hide your real CPL.

The exact audience structure for your service area

Homeowner audiences are NOT just "homeowners 35-65 with home improvement interest." That's table stakes — and it's why your CPL is $150 instead of $50. I'll show you the layered audience strategy that filters out renters, low-income leads, and tire-kickers.

Creative angles working RIGHT NOW

Different angles work for solar vs. roofing vs. windows. I'll show you the 3 angles converting in 2026 for your specific vertical, with examples pulled live from Meta Ads Library — competitors in your geo who are crushing it.

Your landing page conversion rate (and how to fix it)

Most contractor landing pages convert at 1-3%. They should convert at 8-15%. I'll review your current page and show you the 5 fixes that take you there — usually form length, hero section, social proof placement, and mobile experience.

Realistic CPL projection for your market

Based on your geo (NC/SC), your vertical, and your offer, I'll give you a conservative cost-per-lead projection — what's actually achievable in your specific market in the next 60-90 days. Numbers, not hype.

What I'd do in your first 30 days

If you were my client tomorrow, here's the exact 30-day plan I'd execute. Specific campaign structures, audience splits, daily budgets, creative testing cadence. Take it and implement it yourself if you want.

No sales call required. Audit delivered in 48 hours.

How It Works

How it works

Three steps. 48 hours. No sales call required.

Fill out the 7-field form

Takes 60 seconds. Tell me your business, your vertical, your current ad spend, and your biggest challenge. That's all I need to prepare a relevant audit.

I record your custom Loom audit

I pull your ads and website — plus 3 competitors in your local market — then record a personalized video audit for your business. You get a private link to your inbox.

You watch + get the 30-day plan

No call required. No 'next steps' pressure. If you want to discuss it after watching, there's a Calendly link at the end of the video. If you don't, the audit is yours to keep — implement it yourself or ignore it. Your call.

60 seconds to complete. No credit card required.

Real questions I get from contractors in the Carolinas

Still have questions?

Credentials

Background & Track Record

No fake testimonials. No stock photos with made-up names. Just verifiable context on who I am and what I bring.

ENGINEER FIRST

Bachelor's degree in Structural Engineering. Spent the early years of my career on construction sites and design offices before pivoting to marketing because I cared more about the numbers than the load calculations. The engineering mindset never left — I treat marketing as a measurable system, not a creative exercise.

10+ YEARS IN PAID ACQUISITION

A decade of paid acquisition across Meta, Google, TikTok, and LinkedIn. Worked with brands spending from $1K to $100K+ monthly on ads. Verticals covered: e-commerce, B2B SaaS, lead generation, real estate, financial services. The mechanics scale predictably above $5K/month — what changes is operational complexity.

NICHE-FOCUSED NOW

Currently exclusive to residential solar, roofing, windows, and HVAC contractors. Primary market: U.S. Southeast — Carolinas, Virginia, Georgia, Tennessee. Maximum 4-5 active client engagements at any time. This focus is deliberate: depth over breadth, repeatable systems over custom strategies.